Jordan Peterson speaks—and we're gonna need a bigger shovel

As the old adage goes, if at first you make a fool of yourself... double down.

You might remember that recently, Jordan Peterson got himself into embarrassingly hot water when he made a very public proclamation to his 2.7 million followers on Twitter that Yumi Nu—a singer, plus-size model, and person of color who was featured on the recent cover of the Sports Illustrated swimsuit edition—was not attractive.

Because that's what you do when you find someone unattractive—you tell the world about your subjective value judgment, while also having a pointed dig at the authoritarian left for supposedly telling you whom you must find attractive.